For the technician building something bigger
From Great Techs
to Great Owners.
You learned how to fix the equipment.
Now learn what it takes to build the business.
The TECHtrepreneur follows the journey from technical skill to business ownership—with lessons about people, money, customers, and the company you want to build.
By David M. Holt · Third-generation HVAC industry professional
A story that opens the door to a better business.
Read it for yourself. Share it with someone whose potential you believe in.
The story behind the next step
Being great at the trade is just the beginning.
For many technicians, owning a business starts with a simple thought: “I could do this on my own.” What follows is a whole new set of responsibilities.
Follow Russ as he discovers HVAC and begins the journey toward business ownership. Through his experiences, explore the decisions, habits, and relationships that help a talented technician become a more capable owner.
This is business education through a story you can relate to—and conversations you can carry into your own company.
Explore the introduction →Start thinking beyond the next service call.
Know your numbers.Connect the work in the field to pricing, costs, and the financial health of your business.
Build a company that works.Think through the systems and everyday habits that support consistent results.
Learn to lead people.Consider what changes when you become responsible for a team.
Keep the customer at the center.Build relationships and an experience people want to recommend.
Explore the book summary →One book. Several ways to make a difference.
Who can you help take the next step?
You may be building your own company—or supporting the people who are. These simple initiatives turn the book into a starting point for encouragement, mentoring, and business growth.
For HVAC distributors
Your next big account may already be buying from you.
Help smaller contractors see what their businesses could become. Explore a five-step strategy to equip your team, share the book, and start meaningful growth conversations.
Explore the Distributor Initiative →
For territory managers
Start with ten contractors you believe in.
A personal note. A thoughtful gift. A follow-up conversation. Use a simple four-step approach to encourage promising accounts and build stronger relationships over time.
Explore the TM Initiative →
For contractors, instructors & sponsors
Give the next generation a bigger picture.
Sponsor books for a local trade school class, add a note of encouragement, and share your experience. Help students connect the skills they are learning to the careers they could build.
Explore the Trade School Initiative →
For teams, classrooms & events
Put more books in the right hands.
Planning a dealer meeting, team reading program, classroom sponsorship, or industry event? Explore bulk discounts starting at 25 copies, plus author-signed and personalized options.
View Bulk Orders & Signed Copies →
Meet the author
A lifetime in the trade.
A belief in what comes next.
David M. Holt · Author, The TECHtrepreneur
David’s connection to HVAC began with a family business. As a third-generation industry professional, his work has included contracting, business education, coaching, and software.
The TECHtrepreneur brings that experience to a familiar challenge: helping technically capable people develop the business skills to match their ambition.
Connect with David →Connect with David on LinkedIn ↗Your next chapter starts here
Build your business.
Or help someone build theirs.
Start with one copy for yourself. Then consider who else could use a little encouragement to think bigger about their future in the trade.